Last of the LG screens is the impressive 55″ Video Wall display with ultra-thin border, offering viewers enhanced immersion. The screen offers the ability to play various types of content without the need for an extra media player due to high performance built-In Soc (system on chip). It effectively raises customer awareness, particularly in areas with heavy foot traffic such as museums, galleries and large retail stores. It also has enhanced picture quality with wider viewing angles and improved backlight brightness reducing the shadowing effect on the screen edge to create a powerful image for consumers walking past.